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Ed Cafasso
Apr 5, 20213 min read
Employee Engagement in Post-Pandemic Workplaces: Communicating Back-to-the-Office Decisions
Employee communications is part psychology and part sociology, and you will need both when communicating the decision of where your...
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Ed Cafasso
Mar 8, 20213 min read
What the American Rescue Plan Can Teach You About Positioning
Senate passage of the American Rescue Plan over the weekend opens a learning window for companies and organizations into the art of...
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Ed Cafasso
Feb 2, 20214 min read
The View from Tampa: An Ex-Pat's Perspective
I settled in the Tampa Bay area at the start of February 2020. Tom Brady followed me down here 48 days later. At the time, fans here were...
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Ed Cafasso
Dec 21, 20204 min read
Eight Communications Predictions for 2021
Not many people want to say it out loud, but the economy is not going to miraculously snap back to normal once everyone has been vaccinated
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Ed Cafasso
Dec 7, 20203 min read
The Case for Corporate Activism
If you want to do well by doing good, then consider being pro-active on policies that reflect the values and priorities of stakeholders.
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Ed Cafasso
Dec 2, 20203 min read
Be Your Own Media
If traditional media relations is your primary tactic for engaging your important external audiences, you should re-assess your approach.
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Ed Cafasso
Nov 29, 20202 min read
Empathy, Honesty and Clarity in Employee Communications
Many businesses and organizations believe record unemployment gives them the upper hand over their workers. This is a short-lived mirage.
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