Ed Cafasso, principal
I am known as a smart, self-motivated and hard worker, always ready to roll-up my sleeves to advise CEOs; lead teams; collaborate with executives and managers; or work independently to complete key initiatives.
My current public relations work supports executive leaders, managers and thousands of on-the-ground staff members for private and non-profit organizations operating in 20 states and Washington, D.C.
I am retained on behalf of private and non-profit companies to provide strategic counsel on key priorities and public affairs; orchestrate public events; develop community engagement initiatives; support new business presentations; and deliver pro-active and reactive media relations.
Multifamily and commercial real estate development are my specialty, but I also work on behalf of organizations and individuals in other fields.
In addition to maintaining and advancing organizational priorities through public and media relations, I have worked intensively with human resources executives to advance employer branding and foster employment engagement for the purposes of recruitment, retention and improved performance in volatile, competitive job markets.
I am passionate about the need for businesses and organizations to create and self-publish content that directly engages their key audiences. A former reporter and editor, I serve as a media spokesman in numerous pro-active and reactive situations and offer extensive experience in messaging and media training. I am a strong writer and editor with decades of depth in content marketing and social media.
I have been responsible for budgets of up to $4 million with complete profit and loss responsibilities and have managed staffs of up to two dozen professionals during my career.